17 Sep 2012

Jocurile video, un mijloc eficient de informare in campaniile electorale


Statisticile spun ca gamerii americani sunt din ce in ce mai numerosi, motiv pentru care in ani electorali - cum este 2012 - ei devin tinta campaniilor de popularizare a candidatilor desemnati sa se intreaca pentru fotoliul prezidential.


Citim in presa americana ca Electronic Arts a incheiat un soi de parteneriat cu Democratii pentru promovarea, in jocurile produse de EA, a imaginii lui Barack Obama, care, iata, candideaza pentru al doilea mandat. Gametrailers.com scria, zilele trecute, ca echipa de merketing de care beneficiaza Obama a incheiat un parteneriat cu EA pentru publicitate in favoarea presedintelui democrat. Site-ul sus-amintit precizeaza, citand un alt site - GamePolitics.com - ca Electronic Arts a vandut cateva spatii publicitare in cele mai noi jocuri ale sale pe console si telefoanele mobile. Figura lui Obama va putea fi vazuta in Battleship, Tetris, Scrabble.si chiar Madden NFL 13, scrie Gametrailers.com. Deocamdata panourile electorale vor putea fi vazute doar de gamerii din statele Colorado, Iowa, Nevada, New Hampshire, Ohio si Virginia.
Si in 2008, Obama a platit bani frumosi pentru campania electorala destinata exclusiv gamer-ilor, promovandu-se in Madden NFL 09 si Burnout Paradise. Si in urma cu 4 ani, si acum, in 2012, democratii au incheiat parteneriat cu Electronic Arts, aminteste New York Times. Jeff Brown, vicepresedintele EA si responsabil pentru departamentul de comunicare din cadrul companiei, declara, in urma cu 4 ani, ca Obama a cumparat spatii publicitare in astfel de jocuri deoarece acestea sunt extrem de populare in randurile tinerilor cu varste cuprinse intre 16 si 30 de ani.



Nici jocurile casual online nu scapa de "ochiul" vigilent al comunicatorilor politici, numeroase titluri de pe Pogo.com urmand sa promoveze imaginea candidatului democrat printre jucatori.

Daca aveai impresia ca politica si gaming-ul nu fac casa buna, uite ca te-ai inselat! In timp ce in Romania, politicienii cumpara voturi cu galeti, tigai si papuci viu colorati, peste Ocean campania este ceva mai cizelata, zecile de consilieri ale candidatilor la prezidentiale indreptandu-si tot mai mult atentia inspre comunitatile de gameri. Ceea ce inseamna ca mediatizarea mesajului politic in aceste comunitati sunt considerate un factor cu potential electoral ridicat. Actiunea directa asupra gamerilor si interactiunea ulterioara dintre acestia sunt doi dintre cei mai importanti factori luati in calcul in campania electorala destinata exclusiv jucatorilor de video games.


Mai ales ca, potrivit statisticilor:
- peste 68% dintre gamerii americani au +18 ani;
- circa 47% dintre gameri sunt femei;
- 62% dintre gamerii americani se joaca online sau in LAN party;
- 33% se joaca social games;


Ceasurile incep usor-usor sa ticaie - in noiembrie sunt alegerile la americani - iar echipele de marketing, comunicare si PR isi vor culege inr-un final roadele.

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